The following year in 1993, Telemundo underwent an extensive rebranding, introducing the signature framed "T" letter logo (which has been used by the network since that point in various design elements), and a promotional campaign using the slogan "Arriba, Telemundo, Arriba" ("Upwards, Telemundo, Upwards"). Telemundo's main competitor, Univision, continued to beat the network in the ratings, although not in all time periods. Following the sale of Telemundo to NBC in 2001 and the CBS/Viacom split in early 2006, the block was discontinued September 2, 2006.

These stations joined KVEA (channel 52) in Los Angeles, run by its general manager and part-owner Joe Wallach, in 1985.

Headquartered in Miami, Telemundo did not always operate with the same name. Daytime programming on weekdays features a mix of consisting of repeats of past Telemundo-produced telenovelas and acquired serials (which are re-edited as extended 90-minute and two-hour episodes) during the late morning and early afternoon hours, while newsmagazine, reality and court series (such as Caso Cerrado ("Case Closed") and Suelta La Sopa ("Tell Me What You Know")[42]) making up its afternoon programming. Is and the same.

Helmed by yet another management team under the leadership of former CBS entertainment president Peter Tortorici as president and CEO and Nely Galán as president of entertainment, Telemundo explored avenues to attract the bilingual market. with Angelica and Raul"), a family-oriented series using the traditional Saturday evening variety program model that was created to fill part of the void opened up by the cancellation of Univision's Sabado Gigante.[37][41]. continued to be aired sporadically for a few years afterward.[52][53]. Availability of English subtitles is limited to the technical capacity of the local station, cable or satellite provider, or other outlet to disseminate them over the network feed. [88], SAG-AFTRA continued to stand its ground, stating that "Telemundo's decision to censor 30 seconds of truthful commentary about its working conditions shows just how averse it is to having a transparent discussion about its refusal to fairly compensate Spanish-speaking performers.

After the NBC Universal merger, Telemundo ceased importing telenovelas from Latin America and start producing its own dramas, either independently or through co-production arrangements with other production companies. The show was later revamped, dropping the local cut-ins and relocating its production operations to Telemundo's headquarters in Hialeah, Florida in February 2011.[48][49][50]. [32], On May 14, 2012, Telemundo announced that it would launch a new branding campaign that would include the debut of a new slogan and on-air identity, including the replacement of its framed "T" logo (a variant of the 1992-era design that had been introduced by the network in 1999), with a new logo featuring two partial red spheres forming the "T", described to "capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S." The new logo and graphics package debuted on-air on December 8 of that year. As of 2015[update], Telemundo operates on a 147½-hour network programming schedule. In May 1992, Telemundo underwent another management change, appointing former Univision president Joaquin Blaya – who resigned from that network after discovering in an FCC filing for Jerry Perenchio's purchase of the network from Hallmark Cards that Univision would increase its reliance on programming from Televisa and Venevision to levels that resulted in him concluding that there would be fewer opportunities for the addition of local programs on Univision's stations, and was subsequently joined by four other Univision executives – to head the network.[8]. In 2006, the channel was reformatted as Telemundo Puerto Rico, becoming a national superstation feed of San Juan O&O WKAQ-TV. [45] The subtitles were briefly discontinued without notice on October 14, 2008, citing budget cuts made by NBC Universal and the network's switch from analog to digital broadcasts; representatives for Telemundo also cited the need to concentrate resources on its core Spanish-speaking audience.

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